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Have you ever considered starting a blog to coincide with your business? A blog is a wondrful way to engage customers and fans, and connect them with your product or service.
Starting a blog can seem overwhelming, but trust me, it doesn't have to be! I had the honor of leading a Blogging 101 class for a SeneGence Conference in 2012, and thought that I would share some of my tips for any of you who are looking to start a blog.
-Select a name for your blog that people will remember.
-Avoid copyright issues
Select Your Blogging Platform
-Word Press: www.wordpress.com
Consider Purchasing Your Domain
-Blogger will give you free hosting and a free blogspot.com address, however, Word Press does not offer free hosting.
-Owning your own domain costs as little as $10/yr- I purchased mine through the Blogger platform, using Google Checkout.
-Owning your own domain helps with your branding, allows people to easily recognize your web address and remembers it, and helps with SEO (Search Engine Optimization).
Set Up Your Blog
-Choose a theme
-Select elements such as colors, fonts, etc.
-Setting up a blog can seem scary, if you’ve never played around with web design, but it’s not as scary as it may appear to be.
Design and Installation Help
-Choose from pre-designed blog templates- layouts, banners, elements, etc.
-Use their FREE blog layouts (I do!)
-Follow their many tutorials on how to set up your blog, and install backgrounds, change fonts and colors, make a custom header, etc.
-Make a custom Timeline Cover to match your blog’s theme for your Facebook page!
-If you’d rather not design and set up your blog yourself, you can pay a professional to do it for you!
-Little Bee Marketing: http://littlebeemarketing.com- Custom designs for blogs, FB pages, graphics, mobile pages, and more!
Must-Have Elements for Any Blog
-Social Media Bar
-About Me section
-Visible Archive to Past Blog Posts
-Ways for other to ‘Follow’ Your Blog
-Lots of photos
Best Blogging Practices
-Abide by the Blog With Integrity code of ethics
-Blog often: daily, if possible
-Make a blogging calendar or schedule and stick to it
Treat Your Blog as Your Website
-Make a warm, welcoming homepage that will make others want to keep coming back.
-Add ‘tabs’ or pages to your blog. Some ideas for pages include:
About the Company/Product
Monthly Customer/Hostess Specials
Host a Party/Schedule a Demo
Calendar (list dates available for party, etc)
Special Services (Do you offer something like a makeup session for bridal photos, prom, etc?)
-Your blog will not grow (ie: gain followers), if you don’t network.
-Visit and follow other blogs. Leave comments on others blog posts, and ask for a follow back (leave your blog address) within your comment.
-Don’t discount Facebook, Pinterest and Twitter! If you have a blog, you need a FB page! You don’t have to have a Twitter account, but it is helpful, as Twitter reaches a whole new audience.
-Connect with your audience!
You can easily link your blog to your Facebook page, and link your Facebook page to your Twitter account. Update your blog by posting- your post will then post to your FB page, and your Twitter account- killing three birds with one stone!
Photobucket (www.photobucket.com) -for editing graphics and photos
Hootsuite (www.hootsite.com)- for managing social media accounts
For Questions, Help, etc...
E-mail: [email protected]
Follow my blog: http://www.mommysblockparty.com